CANADA: New portal to promote education

Canada's newest web portal offers access to an array of information on study in Canada for international students. It is also the first use of the country's IMAGINE brand, developed over the past year with a view to positioning Canada as an attractive and "become what you want to be" destination.

Canada's education quality is valued but not as well known as it could be and, via the portal, education and government officials plan to heighten its visibility. The new brand will be rolled out in phases over the coming year, building to the Vancouver Winter Olympics in 2010.

See: www.imaginecanada.ca