CANADA: Ministers launch new foreign student effort

Provincial education ministers are banding together under one national brand in a bid to attract more foreign students to study and possibly stay in Canada, reports Canada Press. The brand - a stylised red maple leaf with a bilingual slogan that says "Imagine education in Canada" - was revealed last week at a meeting of education ministers in Fredericton.

New Brunswick Education Minister Kelly Lamrock said in a country like China, it doesn't make sense to try to pitch individual provinces. "The Canadian brand is strong because people know Canada as a country for welcoming people of diverse backgrounds," he said. "They also know Canada as ... a place of high quality education."

Lamrock added that attracting more foreign students would also improve the learning environment for Canadian students. "Every campus that welcomes international students becomes itself a place where more ideas, more opinions, more diverse thoughts can be heard and understood by others, and teaches all of us about the world around us."
Full report on the Canada Press site